Using Social Media to Your Advantage As a Blogger

Blogging is really fun, and can actually even make you a long term, passive income if you do it right. If you plan on getting big exposure to your blog however, you’ll need to figure out some really good ways to promote your blog and get lots of readers to it.

Of course, as you’d expect, there are many ways to accomplish this task. There are forums, ebooks, pay per click, article marketing, and many others. Let’s not forget about one of the most important ways in this day and age to get exposure: social media.

The power of social media

Social media is a LOT more powerful than people realize. Imagine sending out a message, and having it viewed by hundred, thousands, or even hundreds of thousands of people? Does that sound really powerful to you? Imagine the reach you’d have if you sent out one of your blog posts to that many people.

You could literally be unstoppable. You’d have people coming to your blog constantly, and sharing your stuff with their friends, who then share it with THEIR friends, and so on. It would be like a viral effect.

The best part about social media is that it’s FREE. Yep, totally free to use, unlike paid banner advertising or pay per click. You can build up a list of thousands of Twitter followers for example, all for free.

How to use it correctly

When using social media to promote your blog, it’s kind of tricky, because you don’t want to SEEM like you’re promoting your blog. You want to seem like you’re basically trying to be helpful and share valuable content with your audience.

You want to become a leader and an EXPERT who really knows what they’re talking about. You want to build up trust and rapport with your followers/audience/friends. This is the only way to do it if you want to be successful with social media.

It may sound difficult, but it’s actually pretty easy. Instead of only promoting your own blog posts, share other helpful stuff from other people on your feed as well. Of course it shouldn’t be only content, you want to mix it up with some fun and personal stuff too.

You don’t want to bore your audience, you want to be likable. You also want to keep things very positive and lighthearted, you DON’T want to be the girl or guy who complains about their pathetic life constantly.

Using social media correctly can change your life as a blogger and make you successful if you utilize it correctly. Use it to your advantage!

Hey Online Entrepreneur – You Keeping’ Up With Those Social Media Trends?

Social media keeps changing and evolving. Mostly for the better. That means you, as an entrepreneur, need to keep on top of the trends, and find a strategy that can move your forward in building your business… even as change continues to happen.

What happens of you don’t?

You get lost in the mix. You get ignored by the masses. You lose out on building a following and increasing your sales.

But a solid strategy, guided by an evergreen approach to your social content, will ensure that, even with every new change, you can still stay ahead of your competitors.

So just how do you develop better strategies to keep up with the ever changing social media trends? Here’s a few tips to help you out:

1. Use Multiple Platforms

There are several social media networks. While it’s not wise to use them all – at least not manually, it’s a good idea to master one or two, and then syndicate your content to the other major networks as well… Because you never know where someone might find you.

If you confine yourself to only one platform, like Facebook for example, you’ll be restricting your reach to only those who are there. But simple syndication of the posts you create for Facebook onto other networks, like Twitter, Pinterest, or LinkedIn, can get you found by a much larger group of people.

Besides, single networks can be fickle. They might change their posting policies or the types of content that users respond to might change… or worse: your target audience might migrate to another network. So take time to diversify your social media tactics.

2. Social Media for SEO?

It’s kind of like a three-in-one power play. Use social networks to build your website’s search engine recognition, and manage the flow and reach of the content you create as well.

The internet is intertwined far beyond any offline communication platforms we used to use. So taking one piece of your content (like your blog posts or your videos) and optimizing them through the use of social media can result in a huge lift to your reach, giving you much higher visibility, and resulting in far more traffic being pulled in to your website.

So be sure to interlace your different marketing methods with one another. When you promote a blog post to your email list, for example, also include a link to your social media pages. Or better yet, syndicate the blog post on social media, and direct your email list to that post instead of the original blog. If they share it, which you should encourage them to do, you’ll be seen by sen more eyes.

3. Be Visual

Nobody wants to read a full block of text anymore. We have shorter and shorter attention spans, and too many distractions calling us to look at something new all the time. That’s why we’re seeing most social media posts including images. The visual inclination of most consumers has created huge successes out of both Pinterest and Instagram, and made them cornerstones for many businesses selling physical goods.

But you don’t need to just share images of products. Thought provoking or educational quotes presented visually are hugely successful too. And seem to spread like wildfire across social media.

How do you get visual? Simply find the right visual platform for your business and niche, and then make sure that you incorporate some branding as well.