How To Increase The Popularity Of Your New Software

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These are all extra methods to get traffic to your new software. They might not be so commonly used but have a lot of benefits. They can boost the popularity of your software in no time. Some can even drive a ton of sales almost overnight. These work with any type of software product.

Pad file submission

One of the fastest method to get traffic to your new software is by submitting it to the hundreds of software directories. You need to create the so called PAD file. You can find free tools online that will help you make this pad file.

They allow pad file submissions so if you update your software information you simple update your pad file instead of re submitting your software again.

The pad file, which ends in .xml instead of .com or .html is what you submit to these so called software directories. There are semi automated tools that will help you in the submission process.

If you software is not shareware or freeware, you won’t be able to submit cause they only allow shareware or freeware types. Though you can create a demo and submit the demo. The benefits include the extra traffic from all these directories and also the backlinks you get. Most often they let you list your home page along with download link of your software.

Some hot directories like download.com, tucows.com might not be free but every other directory allows submission for free.

Joint Ventures JV

There are many newsletters online and some have plenty of subscribers that read every issue. Your objective is to create a special offer and email the newsletter owners related to your niche. Ask them for a joint venture.

If the newsletter owner accepts he will send an email advertising your software product to his list. In return he earns a percentage of each sale. Both parties benefits. Making JV’s is a very hot tool to get sales fast. Nowadays you can find forums that where members co operate with each other to make JV’s.

If you take JV’s serious and plan to find as many JV partners as possible you might want to obtain some JV tools like JV manager to help you manage everything. Such tools already exist.

You can find plenty of newsletters on any niche using google.com search engine.

Create affiliate program

First of all there is the benefit of gaining popularity quickly on the Internet. Your affiliates might also create sites and place links to your own increasing the backlinks for your site. Since backlinks increase even your search engine rankings. Clickbank allows creating and maintaining your affiliate program a breeze.

Marketers that are looking for a free affiliate program might search Clickbank and join yours if you do register with clickbank. That is a great benefit.

The more popular your software product becomes more exposure and one way links you start receiving. One way to do that is to create an affiliate product and give a good percentage of the sale to your affiliates. At least over 50%.

Blogging

This may sound too easy but if done right you can generate sales from your blog as well. Reviewing your product and recommending it is one of the best methods to sell your product.

Since you are the owner, you may want to hire someone from scriptlance.com and he creates and maintains the blog. The objective is to let users know how much you love the software. Why you found it useful? Talk about it as if talking to a friend, then recommend it in the end.

When doing so, you should also add other posts relating to the type of software you are selling. That way the blog has also other useful information. If the software is related to golf, you may need to create some posts first that talk about golf instructions or golf lessons. Then post the review. There is no need to create 20 – 30 posts though!

That method was proven to work. People love to purchase the product if someone else suggested or recommended.

Creating ebooks

You are the owner of the software so you know the most about it. So you can also create an ebook and talk about its features. The idea is to give away the ebook that contains a link to your site. Give it free from your site, or write articles and place a link where people can download it free. Forum signatures also generate some traffic.

Give resell rights to the ebook so people can give it to their friends. One other method that works is selling your ebook on ebay.com. Many people visit eBay every day so you get a lot of exposure to your ebook which later guides people to your site.

The idea is to spread the ebook so every one that reads the useful information will also click on the link that directs him to your software sales page or site.

Newsletter

Let visitors of your site download your ebook or optin for a newsletter. This way they will see your site url and possible click to visit it more often. You won’t loose any customers this way. If they don’t purchase they might subscribe and purchase later on.

This method also works very well. Let them know in your messages about your software either by providing a signature or creating messages explaining the use of your software.

Press release

This will generate backlinks and traffic but only if you right a great story about your new software. It is advised to learn how to write a proper press release first so it won’t can declined. Then you can submit it to major directories like prweb, prloop and hundreds more.

This causes popularity of your software to improve. Press releases are also used to promote websites not just a new hot product. Some other recommended places that do get lots of traffic are craiglist.com which allows you to post a classified ad. Myspace.com allows you to create groups.

Creating a group around your niche on myspace helps you to get exposure and even sales since there are plenty of members and traffic on that social site.

Doing that right means you post useful information, questions and tips and tricks. Not just advertising your domain cause that won’t help at all.

Following the advice and you will see lots of traffic, sales and even higher rankings in search engines. These are methods you can use now that you have your own product. With a little time every method can be accomplished without too much effort.

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Using Social Media to Your Advantage As a Blogger

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Blogging is really fun, and can actually even make you a long term, passive income if you do it right. If you plan on getting big exposure to your blog however, you’ll need to figure out some really good ways to promote your blog and get lots of readers to it.

Of course, as you’d expect, there are many ways to accomplish this task. There are forums, ebooks, pay per click, article marketing, and many others. Let’s not forget about one of the most important ways in this day and age to get exposure: social media.

The power of social media

Social media is a LOT more powerful than people realize. Imagine sending out a message, and having it viewed by hundred, thousands, or even hundreds of thousands of people? Does that sound really powerful to you? Imagine the reach you’d have if you sent out one of your blog posts to that many people.

You could literally be unstoppable. You’d have people coming to your blog constantly, and sharing your stuff with their friends, who then share it with THEIR friends, and so on. It would be like a viral effect.

The best part about social media is that it’s FREE. Yep, totally free to use, unlike paid banner advertising or pay per click. You can build up a list of thousands of Twitter followers for example, all for free.

How to use it correctly

When using social media to promote your blog, it’s kind of tricky, because you don’t want to SEEM like you’re promoting your blog. You want to seem like you’re basically trying to be helpful and share valuable content with your audience.

You want to become a leader and an EXPERT who really knows what they’re talking about. You want to build up trust and rapport with your followers/audience/friends. This is the only way to do it if you want to be successful with social media.

It may sound difficult, but it’s actually pretty easy. Instead of only promoting your own blog posts, share other helpful stuff from other people on your feed as well. Of course it shouldn’t be only content, you want to mix it up with some fun and personal stuff too.

You don’t want to bore your audience, you want to be likable. You also want to keep things very positive and lighthearted, you DON’T want to be the girl or guy who complains about their pathetic life constantly.

Using social media correctly can change your life as a blogger and make you successful if you utilize it correctly. Use it to your advantage!

Developing Apps for Fun and Profit

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The growing popularity of mobile apps for has led many people to investigate the possibility of mobile application development. Who wouldn’t want to be responsible for the next trend to make it as big as Candy Crush or Instagram? Sure, everyone wants to do it, but is it really a viable possibility?

While the market is open to anyone who wants to invest the time and money to develop an application, there are many questions you will want to ask yourself before you begin. The most important thing to consider when you consider this undertaking is whether or not you expect to make big bucks from the project or want to do it for fun and entertainment and won’t be heartbroken or out a lot of cash you couldn’t really afford to spend if the app isn’t an overnight success.

While the endeavor may sound fun, and indeed can be, you need to remember that mobile application development is also a lot of work. Most people find the actual process to be much more labor intensive than they originally anticipate, unless they have been involved in the creation of such things in the past. Whether you try to undertake the whole endeavor on your own or form a mobile application development company creating an application from scratch is a multi-step process which cannot be rushed if you are committed to developing a high quality product.

Even if you begin the process of developing your application independently, you may want to consider hiring a mobile application development company to handle one or more of the steps in which you are not an expert.

You will need to enlist the support of others in the field to assist you in the evaluation process, whether this is a for-hire situation or simply a peer-to-peer support. After that step is complete you will need to develop a marketing plan, sketch out the details of your application, and then undertake the design, development, and marketing and promotion. Since each of these areas require highly specialized skills, oftentimes different people handle each piece while the app’s creator oversees the project and approves or rejects each step.

In order to have a chance of making money with your application you will need to ensure that it offers something useful to would-be consumers, appeals to a niche market, and then is made visible. Dozens upon dozens of worthy apps are released every single day. In order to generate sales of any significance, your product will need to really shine. Consider that the iTunes App store has approved more than 500,000 apps since its inception. How many of those apps can you name off the top of your head? Follow your dreams; just don’t quit your day job until you see results. It is worthy of pursuit as long as you go into the project with a realistic view of what it entails.

China Overtaking US Gaming Market

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For several years, the United States has been the dominant force in the gaming industry, a truly lucrative market earning billions of dollars in profits each year. In 2009 total video game revenues reached $77 billion, rivaling that of Hollywood with global revenues reaching $85 billion during the same period. But with current trends in the gaming market, the US will eventually relinquish its hold of the top spot to China by the year 2014 according to new research conducted by industry expert Digi-Capital.

The main growth area in the gaming market has shifted from the console or personal computer based options and is strongly moving towards online and mobile platforms. This is attributed to the explosive popularity of smartphones as well as other mobile devices. This includes internet-ready gadgets like tablets which users find more convenient to use than traditional consoles. China, whose gaming market is focused online, is now on the road to dominate the global market

The Rise of Social and Mobile Games

The report from Digi-Capital predicts the gaming console market to stagnate is growth and revenues in the coming years and will eventually be replaced by online games and social networks. The popularity of online games in social networks has been tremendous. Video game developers such as Zynga are earning billions in revenues from integrated ads and the micro-currency systems which was very effective in making more people play more games by charging very small amounts for game play and other accessories.

Mobile and online games are expected to grow with an 18% CAGR, earning revenues of up to $44 billion or 50% of the total $87 billion that the video games market is expected to reach. Online and mobile game developing companies in the US and Japan are acquiring additional investments to further this growth, a sharp contrast to the stagnated growth of gaming console publishers which require millions of units in sales just to break even.

China Gearing Up to Be Top Gaming Market

Chinese companies are always looking for two types of investments. One is investing in foreign companies which they will use as business platforms so that they can leverage their domestic strength and achieve international growth. Another type is investing in foreign technologies and intellectual properties which they in turn will leverage to dominate the enormous Chinese domestic market. This trend is what’s happening now in the gaming market.

The Chinese games market is currently at 12% of the world’s total as of today but is expected to take on 50% of total revenues by the year 2014 with its current growth rate. This will be in contrast with the US share during this same period which is expected to decrease from 26% to 22%. China is now powering up with huge influx of capital investments with companies such as Tencent moving beyond the local sphere and grabbing a major hold in the US video game market with the recent acquisition of Riot Games.

Tencent is already peaking at 20 million online users at the same time – a figure bigger than the population of many countries – and is expecting these numbers to grow in the coming periods. Aside from Tencent, other Chinese companies such as ChanYou.com, Giant, NetEase and Shanda are experiencing billion-dollar growths – all of which are expanding rapidly and growing beyond the confines of their home markets.